An important aspect in packing is the EAN – Code (European Article
Numbering). This code is used to identify the barcode at the POS (Point
Of Sale) automatically. Tries to hide the barcode or just ignore the
minimum requirements in print quality leads to a potentially unusable
barcode in the intended use.
But automatic identification will only be used by a potential customer if he can benefit from it, as it is quicker and with less errors while identifying an article at the POS. In everyday life the consequences are obvious. The article’s barcode cannot be read by the POS – Scanner even after several retries. This leads to a manual input of the EAN – Number which demands more time and is even more incorrect.
A supermarket e.g. wants to serve as much customers as possible in the shortest time available. A customer on the other hand does not want to queue up for a long time.
In the end a bad barcode quality will work against the
customer’s interests. As a result from these facts it is obvious that
the barcode quality should be specified according to the following
in Quality ISO/IEC15420 e.g. at minimum Grade B (3) and in keeping the code specification according ISO/IEC 15416.